Saturday, April 10, 2010

Sketchbook Magazine + Pop-Up Shop

I've been lucky enough to get involved with Sketchbook Magazine for the past 5 or so weeks. I've been helping with PR, writing, and anything else that needs doing. Starting with Sketchbook coincided with the opening of the Sketchbook Pop-Up shop on 10 Newburgh Street, Carnaby. We've spent endless hours, morning to night, in the shop preparing, PRing, and perfecting everything that we could to get it smoothly done. The fabulous Rachel Menashy has been planning the project since January with editor-in-chief Wafa Alobaidat, both of whom are amazing people. I'm so in awe of both of them, and so grateful to be a part of such a fantastic project.

The walls in the downstairs rooms have been decorated top to bottom by some of the UK's most talented young artists (the above image from a room done by Annie Driscoll). You can't help but be inspired wandering the rooms where every little corner is filled with detail.

Various lectures, panels, and workshops have been held in the shop so far. Endless names from the fashion industry and art world have graced the shop, to both speak and be inspired by our cozy space. Just yesterday I was sitting next to Lee Lapthorne of On/Off, having a discussion about how he started and how he got to where he is now. Each lecture and panel are written up on our Sketchbook Blog, which you can read here.

Quick shot taken before the crowds started arriving at the launch. Pictured: Wafa, Me, Emma, Hanna, Norah.

All photographs from above by Sarolta Marton.

Photo by Yvan Rodic the Facehunter. I love how this photo perfectly captures the essence of our "office" room.

Here are the covers for the next issue, soon to be launched. I love how these portraits have been taken to the next level with Henry's infamous lettering and Prince Pelayo's safety pins. Artwork done by Kelly Jackson with decorations by Lala Lee.